Making The Refugee Crisis 'Cool' For Business (Devex)

From the article:

New York — Business leaders working with the Tent Foundation Partnership for Refugees gathered on the sidelines of the U.N. General Assembly with a rallying cry for peers to get involved in employing, supplying, and building new economic models around refugees. The private sector has a unique ability to shift social and policy norms at a time when global politicians are abdicating that role, they said.

“We have to make this ‘cool,’” Hamdi Ulukaya, Chobani CEO and Tent Foundation founder, said of the refugee situation.

The private sector has more power than it thinks to contribute to refugee integration in a way that is also good for the bottom line, said Masood Ahmed, president of the Center for Global Development, presenting a study about the best ways for business to make an impact. “You are much more important as policy influencers than you have so far exploited that potential,” Ahmed added.

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