From the article:
Last week, Beyonce broke a year-long hiatus from tweeting by announcing a new initiative, BeyGood4Burundi — a partnership between her charitable foundation and UNICEF.
"Mothers in Burundi want to provide clean, safe water for their children. Let's help them, together," she wrote on June 30.
That single tweet raises some critical questions that often come up when a celebrity chooses to throw their star power behind a cause. Unfortunately, only some of them seem to have answers. Among the questions: How strong is her connection to Burundi? How much money is she giving? And is this effort promoting her own brand as well?
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Will Beyonce's high profile mean that resources will be diverted from other equally deserving causes? Stern doesn't worry.
"There isn't a competition over which one is most in need or most worthy or most exciting," she says. "Every time we have the opportunity to work with anyone who shares that passion for children and helps us save the lives of children, it's a bonus."
Rachel Silverman, a senior policy analyst with the Center for Global Development, a think tank in Washington, D.C., agrees: "Focusing on Burundi — and on sanitation specifically — is likely to [raise] the profile of this issue on the international stage."
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